The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory ...
Lire la suiteThis book of about two hundred and seventy pages examines the complex and challenging problem of how companies can take an ...
Lire la suiteHaving explored multifaceted issues of IPR enforcement, this book argues that IPR enforcement problem is not an actual outcome ...
Lire la suite"Managing Global Innovation is a rich compendium of new concepts of global R&D, enlivened by 18 excellent best-in-class ...
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